Kornel Ory

Era 0, Roots & foundations early 2000s → 2018

Where the career started, the childhood influences, the university years, the first work environments that formed the operating instincts I still use today.

Early 2000s · Hungary

Growing up in the golden era of Hungarian rallying

I grew up in the golden era of Hungarian rallying, but not just from the grandstands. My father was part of one of the country’s top rally teams, so from a very early age I was watching the sport from the inside: paddocks, service parks, the working end of a race weekend. Standing on hillsides listening to engines came later; the first thing I ever saw up close was how a team actually runs. That’s the reason motorsport was never a career choice for me later on, it was already inside me.

Mechanics working on a Castrol-liveried rally car under a service tent

2014 · Budapest

Budapest Business School, first steps in business

Enrolled at Budapest Business School in 2014 to study Business Administration & Management. Close after starting, I took my first internship at a corporate finance advisory company, a formative first professional environment that taught me structure, rigour and the basics of finance.

2016–2017 · Hannover, Germany

Exchange semester at Hochschule Hannover

Went on exchange to Hochschule Hannover with a focus on international business. Felt flourishing in an international environment from the get-go, it set the direction for a career built at the intersection of Hungarian and international sport.

Exchange students together in the snow near Hannover

2017–2018 · Hungary → South Korea → Guatemala

College for Advanced Studies + international case competitions

During university I took every extracurricular opportunity I could find. I was admitted to a College for Advanced Studies and started competing in international business case competitions, including trips to South Korea and Guatemala. This is where I first learned to think, present and negotiate on my feet in front of international juries.

Era 1, First encounters with motorsport 2015–2020

The years motorsport got its hooks in professionally. The ETRC weekends at the Hungaroring were the door back into the world I’d grown up watching, and the 2018 feasibility study was the first time I saw a circuit development from the inside.

2015–2020 · Hungaroring, Mogyoród · 6 editions

FIA European Truck Racing Championship, Hungaroring

My first professional experience with motorsport after many years away, I joined the first edition of the FIA European Truck Racing Championship at the Hungaroring in 2015. It was immediately clear this was much closer to my heart than corporate finance. Across the six editions I grew from a junior role into the Event Director seat, ending up running the whole file.

FIA preview ETRC calendar Hungaroring

2019 · Northeast Hungary

Northeast Hungary motorsport complex, feasibility study

Part of a group commissioned to prepare a detailed feasibility report for a potential multifunctional motorsport complex in Northeast Hungary. We worked alongside Apex Circuit Design Ltd. and KPMG on an FIA Grade 2 / FIM Grade B circuit with a Rallycross track, a CIK/FIA Karting track and other modular solutions. The government gave positive feedback, but the project did not ultimately materialise.

Aerial rendering of the proposed Northeast Hungary motorsport complex

Era 2, Building Hungary’s motorsport calendar 2018–2024

The most intense chapter of my career. Multiple projects running in parallel, rally, motorbikes, karting, government strategy, circuit development. Each stop is its own card.

2018–2025 · Nyíregyháza (2019–2021, tarmac) → Veszprém (2023–2024, gravel) · 5 editions

Rally Hungary, FIA European Rally Championship

Making a dream come true, a decade after being just a young boy at rallying events, I put together a candidate event in 2018 with host city Nyíregyháza, aiming to bring the FIA European Rally Championship to Hungary. It worked. From 2019 we ran three tarmac editions in Nyíregyháza, 40,000–60,000 spectators each, and lived through the promoter transition between Eurosport Events and WRC Promoter GmbH. After a year’s break, we shifted formats at the promoter’s request and delivered two gravel editions at Lake Balaton with host city Veszprém, producing thrilling races and viral race moments. Organising a rally event is the ultimate event-production experience: environmental authorities, government agencies, FIA sporting and safety compliance, commercial, marketing, hospitality and F&B, all at once, over a country-scale footprint.

Official site FIA gravel Season opener Nemzeti Sport City portal

November 2020 · Nyíregyháza & Zemplén, Hungary

Rally Hungary 2020, an international event delivered under FIA Appendix S

Most of the 2020 international calendar was cancelled. We ran ours. Rally Hungary went ahead on 6–8 November 2020, at the peak of Europe’s second wave, days before Hungary moved to a national curfew, under the FIA’s newly created Appendix S to the International Sporting Code, the COVID-19 Code of Conduct, making us one of the earliest international motorsport events to operate under the framework. The hard part was never the race. A rally has no perimeter fence, so we had to build and hold a closed biosecure “bubble” linking rally HQ, the service park and the official event hotels, across a country-scale, multi-region footprint rather than a single enclosed venue, while complying with two rulebooks at once: the FIA’s protocols and Hungary’s national restrictions, both moving week to week. The event ran to completion and drew positive recognition from every party involved: the FIA, the promoter, the teams and the host authorities.

Appendix S FIA extension MNASZ text 2020 regs

2021 · Hungary

Government agency, motorsport development strategy

Started working at a government agency with the mandate to design a structure that would align all government involvement in motorsport, connecting youth development, infrastructure development, and international events to Hungary’s strong automotive industry.

2021 · Hajdúnánás, Hungary

Hajdúnánás MotoGP greenfield development, motorsport expert

Commissioned as motorsport expert on the greenfield planning phase of the Hajdúnánás MotoGP development, a 400-hectare area planned to include an FIM Grade A circuit, an FIA Grade 6RW Rallycross track and a CIK/FIA Karting circuit, plus commercial and retail units. Planned as a ~€200M development from public funding. The plans were finalised, but the development never materialised.

Portfolio.hu SportMotor Dehir.hu Magyar Építők City portal
Aerial rendering of the planned Hajdúnánás MotoGP greenfield complex

2022 · Nyirád, Hungary · 1 edition

FIA European Rallycross Championship, Nyirád

Commercial-side delivery of the Hungarian round of the FIA European Rallycross Championship, ticket sales, hospitality and on-site commercial operations. My first commercial-only mandate on an FIA-tier event, distinct from the full event-director roles elsewhere on the timeline.

2022 · Zalaegerszeg, western Hungary

FIM Enduro GP + ZEG Rally Show, Zalaegerszeg

Delivered one edition of FIM Enduro GP in Zalaegerszeg, organised together with a show event called ZEG Rally Show, including a city stage in the centre of Zalaegerszeg. An extraordinary experience for the western part of Hungary and a rare double-format event weekend.

EnduroGP round Day 1 gallery Day 2 gallery Day 3 gallery ZEG Rally Motor1 Zaol.hu ZalaMédia
Enduro rider navigating the rock section at FIM Enduro GP Zalaegerszeg

2022–2025 · Papp László Aréna → MVM Dome, Budapest · 4 editions

FIM SuperEnduro GP of Hungary

Promoted the FIM SuperEnduro GP of Hungary with steady growth across four editions. After a sold-out Budapest Arena in 2023, we moved to the MVM Dome, the biggest and most modern arena in Central Europe. SuperEnduro GP is the biggest indoor motorsport event in Central Europe with 15 000+ spectators.

Official site World series Eurosport Endurochannel Nemzeti Sport P1Race track P1Race 2025

2024 · Hungary

Head of Commercial, MotoGP + WorldSBK of Hungary

Led the commercial preparations for the MotoGP and WorldSBK events of Hungary, working between the international promoter (Dorna Sports) and the local promoters to synthesise the commercial agreements, build the packages and prepare the event inventory. Handed over before execution, ahead of the move to Finland to run KymiRing full-time.

Motorsport.com Index.hu Formula.hu MotorSportol
Promotional graphic for the Michelin Grand Prix of Hungary

Era 3, Governance & campaigns chapter 2021–2026

The years I sat at the sport-governance table and ran a winning federation campaign. Now closed; presented as a chapter, not a current role. This ran in parallel to Era 2, the governance rooms informed the events, and the events built the credibility for the governance rooms.

2022 · National Automobilsport Federation of Hungary (MNASZ)

MNASZ Presidential Election Campaign, Winning

Together with my campaign partner, I delivered the winning presidential campaign for the president of the National Automobilsport Federation of Hungary, built the sport programme, ran a nationwide member-club rally, and closed the votes. An intense campaign that taught me a whole new set of skills from political organisation: lobbying, public speaking, programme design, and legal matters.

Formula.hu Index.hu

2023–2024 · FIA

FIA Rally Commission

Member of the FIA Rally Commission, inside the international decision-making room for the discipline I’d been running Rally Hungary in for years. A very different rhythm from the promoter side of the table.

Kornel Ory at an FIA Rally Commission meeting

2023–2024 · National Automobilsport Federation of Hungary (MNASZ)

MNASZ Karting Commission

Member of the MNASZ Karting Commission, national-level governance in the discipline that produces most of Hungary’s next-generation motorsport talent.

Kornel Ory at a KartingCEE awards gala with federation colleagues

2021–2026 · Hungarian Esports Federation

HUNESZ, Sim Sport Commission Leader → Board Member

Led the Sim Sport Commission at the Hungarian Esports Federation from 2021 and then served on the Board through 2026, the chapter where motorsport meets esports. During this time we developed the SIM Liga, a national sim-racing league spanning multiple platforms from iRacing to Gran Turismo 7 to Assetto Corsa, helping raise funds for top competitors and guiding them into international racing events.

Hungarian sim-racing athlete with support team at Simracing Worldcup Monaco 2022

Era 4, The KymiRing chapter 2024 → present

The current chapter. Multiple projects sit inside one job title, each gets its own timeline card so the visitor sees the range of what running the only GP circuit in the Nordics actually involves.

February 2024 – ongoing · Iitti, Finland

KymiRing acquisition & turnaround

The only GP-standard motorsport circuit in the Nordics, nearly completed, had gone through bankruptcy. I led the transaction to take it over, assembling the investor consortium, running the negotiation, and then rebuilding operations and infrastructure from a standing start. By the second year on site the venue was running 100+ active operating days.

Official site Index.hu Kouvolan Sanomat Helsingin Sanomat

2025 · Iitti, Finland

KymiRing hosts RallyX, pathfinder international event

The circuit’s very first international round after the turnaround, a round of the RallyX Championship. The pathfinder event that opened the way for MXGP and World RX later in the same season.

2025 · Iitti, Finland

KymiRing hosts FIM MXGP

The second international event on the rebuilt circuit, a round of the FIM Motocross World Championship. Delivered with the promoter (Infront Moto Racing), the FIM, and the whole KymiRing operations team.

MXGP calendar

2025 · Iitti, Finland

KymiRing hosts FIA World RX

Second international series delivered in the debut season, a round of the FIA Rallycross World Championship, with IMG on the promoter side.

Track guide Trickster Mag

2024 – ongoing · Iitti, Finland

KymiRing commercial platform build

Beyond the events, the circuit needed a commercial platform, sponsorship, event sales, corporate and driving experiences, hospitality, F&B and retail. All of it designed and stood up from scratch.